Houston stadium rebrands with aspirational logo to reflect city spirit


Rebranding is no easy feat for any company, much less one with 75.5 million customers and a presence in over 30 countries. BBVA, formerly BBVA Compass in the United States, recently began the lofty endeavor of rebranding worldwide. It launched its public rebranding efforts in Houston at an exclusive stadium event on June 13, during which the home of the Houston Dynamo, Houston Dash, and Texas Southern University football was renamed BBVA Stadium. BBVA group…

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