Here’s how much money the Houston Livestock Show and Rodeo lassos up


Simply brave the lines at a RodeoHouston concert or any event at the Houston Livestock Show and Rodeo and one thing becomes inescapably clear: business is bigger than a prize-winning steer. To wit: This year, according to the latest data, the rodeo drew more than 2.5 million total visitors between February 21 and March 17. The rodeo also boasted more than a million unique attendees (as opposed to those who visited more than once), with…

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